Culture-Keeping and Brand-building is just storytelling.
And any good story deserves commitment & presence.
What Luna Does
As a veteran in the industry, Luna's network offers intros within a robust book of business, with access to insider. market insights.
Luna has worked with infamous brands to launch their name in the Wellness Space, through in-depth market research and field activations, supporting D2C ecommerce & retail clients with high-level strategy for the seed-to-sale supply chain pipeline.
She creates bridges and escalators for operators across the marketplace through data-driven, high-touch marketing strategy; fully embodying and integrating brand voice into media, copy, presentations, and live presence.
COMPLIANCE + SOCIAL RESPONSIBILITY/GIVEBACK PROGRAMMING
MEDIA, P.R., COPYWRITING + EVENTS
SALES + MARKETING
BRANDING + CHANNEL MARKETING + CONSUMER INSIGHTS
BUSINESS DEVELOPMENT
MARKET RESEARCH BREAKDOWN: Product Dev., MVPs + Focus Groups
CREDIBILITY: Use of Luna's likeness in investor pitches or regulatory applications to add experience do your deck
Luna has worked with infamous brands to launch their name in the Wellness Space, through in-depth market research and field activations, supporting D2C ecommerce & retail clients with high-level strategy for the seed-to-sale supply chain pipeline.
She creates bridges and escalators for operators across the marketplace through data-driven, high-touch marketing strategy; fully embodying and integrating brand voice into media, copy, presentations, and live presence.
COMPLIANCE + SOCIAL RESPONSIBILITY/GIVEBACK PROGRAMMING
- Compliant Packaging: Child Resistant & tamper-resistant req's, eco-friendly options, merch quotes & GMP provider lists
- Competitive audits of comparable brands
- Corporate Responsibility consultations, connections to well-established social initiatives & 501(c)3 orgs
- Guidance on sales calls, go-to-market messaging & relationship-cultivation for highest impact
MEDIA, P.R., COPYWRITING + EVENTS
- Social Media Best Practices: Frameworks for posts & content timeline/apps (may include on-going mgmt)
- Media training: Practice 'interviews' for journalist questions to prepare for launch or crisis mgmt
- Copy writing: website copy, story telling, service & product descriptions, media blurbs + captions, compliance language, permit applications
- Journalism: Reviews, cross-promo, swag-out writers & media leads for product placement in popular outlets
- Brand Ambassador: Attend conferences, panels, promos & events as dedicated brand rep. that collect intel to report
- Event Production: Manage promos at consumer & VIP events, dinners, green-rooms, concerts, awards & festivals.
- Unique, engaging "experiential" branding activations & retreats for Industry Execs that are memorable & break the mold
SALES + MARKETING
- Management: Internal project management structures and project mgmt SOPs to support internal company structure
- Assets: Creative briefs, decks, focus groups & "tastemaker" (influencer) work
- Revenue Accountability structures, Sales Playbooks, internal training doc's including CRM mgmt. tools
- Brand Ambassador promotions & activation playbooks & reports
BRANDING + CHANNEL MARKETING + CONSUMER INSIGHTS
- Style Guides: Outline product, practical and far-ranging applications, content creation
- Market Research: Survey key opinion leaders & stakeholders to inform go-to-market strategy, consumer trends & insights focus groups
- Brand voice outline: Moodboards & briefs aligning mission & voice
- Creative team mgmt. for seamless, expeditious digital & physical asset-creation
- Team-Building to build trust & bond via group activities or retreats
- Recruiting to source the perfect salespeople or mastermind to kick-start your team, including job descriptions
- On-boarding & People Op's: Interviews, hiring support, Code of Conduct models & customized staff handbooks
BUSINESS DEVELOPMENT
- Personal intros to my professional network (For Brokerage: flat or commission-based fee on % of total sale of goods)
- High-Level client services, SOPs and direct management of key accounts & VIPs
- Representation at industry events, formal conferences, mixers & support as advisory board member or with investors
- Use of Luna's name, image, background, experience & subject-matter expertise on investor pitch decks, website materials
MARKET RESEARCH BREAKDOWN: Product Dev., MVPs + Focus Groups
- Product packaging best practices based on needs of retailers & consumers, including formulations & ingredients
- Analyze focus group data w/ select Key Opinion Leaders (K.O.L's) via surveys that refine brand strategy & product specs
- Compile comprehensive reports to deliver robust insights from sales leaders in high-level inventory mgmt roles
- Focus on stakeholder & client satisfaction via knowledgeable, nuanced and granular market savvy to help avoid pitfalls
- KOL feedback is used to raise industry CPG standards in visibility, originality, sustainability, pricing, dosing, & formulations
- Guide company ethics via corporate social responsibility initiatives that our partners deserve & that our followers expect
CREDIBILITY: Use of Luna's likeness in investor pitches or regulatory applications to add experience do your deck