CULTURE KEEPER
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Services

​Culture-Keeping and Brand-building is just storytelling.
​And any good story deserves commitment & presence. 


What Luna Does

As a veteran in the industry, Luna's network offers intros within a robust book of business, with access to insider. market insights.

Luna has worked with infamous brands to launch their name in the Wellness Space, through in-depth market research and field activations, supporting D2C ecommerce & retail clients with high-level strategy for the seed-to-sale supply chain pipeline.​

She creates bridges and escalators for operators across the marketplace through data-driven, high-touch marketing strategy; fully embodying and integrating brand voice into media, copy, presentations, and live presence. 

COMPLIANCE + SOCIAL RESPONSIBILITY/GIVEBACK PROGRAMMING
  • Compliant Packaging: Child Resistant & tamper-resistant req's, eco-friendly options, merch quotes & GMP provider lists
  • Competitive audits of comparable brands
  • Corporate Responsibility consultations, connections to well-established social initiatives & 501(c)3 orgs
  • Guidance on sales calls, go-to-market messaging & relationship-cultivation for highest impact

MEDIA, P.R., COPYWRITING + EVENTS
  • Social Media Best Practices: Frameworks for posts & content timeline/apps (may include on-going mgmt)
  • Media training: Practice 'interviews' for journalist questions to prepare for launch or crisis mgmt
  • Copy writing: website copy, story telling, service & product descriptions, media blurbs + captions, compliance language, permit applications
  • Journalism: Reviews, cross-promo, swag-out writers & media leads for product placement in popular outlets
  • Brand Ambassador: Attend conferences, panels, promos & events as dedicated brand rep. that collect intel to report
  • Event Production: Manage promos at consumer & VIP events, dinners, green-rooms, concerts, awards & festivals.
  • Unique, engaging "experiential" branding activations & retreats for Industry Execs that are memorable & break the mold 
​
SALES + MARKETING
  • Management: Internal project management structures and project mgmt SOPs to support internal company structure
  • Assets: Creative briefs, decks, focus groups & "tastemaker" (influencer) work
  • Revenue Accountability structures, Sales Playbooks, internal training doc's including CRM mgmt. tools
  • Brand Ambassador promotions & activation playbooks & reports

BRANDING + CHANNEL MARKETING + CONSUMER INSIGHTS
  • Style Guides: Outline product, practical and far-ranging applications, content creation
  • Market Research: Survey key opinion leaders & stakeholders to inform go-to-market strategy, consumer trends & insights focus groups
  • Brand voice outline: Moodboards & briefs aligning mission & voice
  • Creative team mgmt. for seamless, expeditious digital & physical asset-creation
  • Team-Building to build trust & bond via group activities or retreats​
    • Recruiting to source the perfect salespeople or mastermind to kick-start your team, including job descriptions
    • On-boarding & People Op's: Interviews, hiring support, Code of Conduct models & customized staff handbooks

BUSINESS DEVELOPMENT
  • Personal intros to my professional network (For Brokerage: flat or commission-based fee on % of total sale of goods)
  • High-Level client services, SOPs and direct management of key accounts & VIPs
  • Representation at industry events, formal conferences, mixers & support as advisory board member or with investors
  • Use of Luna's name, image, background, experience & subject-matter expertise on investor pitch decks, website materials

MARKET RESEARCH BREAKDOWN: Product Dev., MVPs + Focus Groups
  • Product packaging best practices based on needs of retailers & consumers, including formulations & ingredients
  • Analyze focus group data w/ select Key Opinion Leaders (K.O.L's) via surveys that refine brand strategy & product specs
  • Compile comprehensive reports to deliver robust insights from sales leaders in high-level inventory mgmt roles 
  • Focus on stakeholder & client satisfaction via knowledgeable, nuanced and granular market savvy to help avoid pitfalls
  • KOL feedback is used to raise industry CPG standards in visibility, originality, sustainability, pricing, dosing, & formulations
  • Guide company ethics via corporate social responsibility initiatives that our partners deserve & that our followers expect

CREDIBILITY: Use of Luna's likeness in investor pitches or regulatory applications to add experience do your deck

Location

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  • ABOUT
  • PRESS
  • EVENTS
  • IMAGES
  • TESTIMONIALS
  • PRO SERVICE
  • CONTACT