How Luna Works

High-level strategy with Hands-on Advising in Seed to sale Supply Chain Pipelining

High-touch Marketing Support and Brand-building via Brand-Voice & Copywriting

​Storytelling requires a deep commitment of time & resources.  You are wise to invest in your marketing; we're happy you came.

A complimentary 30-60 minute discovery call will allow Luna to individualize a unique Partnership Agreement personalized to your budget & goals in one of these Contract structures:

• AdHoc Hourly Advising  > 10 hrs/month; $100-250/hr. range. Based on level of commitment, engagement
  
• Finite Deliverable-based Projects, based on required time & IP
  
• Monthly Retainer fee (Ongoing Salary): Deeper focus & commitment and more full engagement of our agency's capacities, resources, network & energy
  

WHAT LUNA BRINGS:

Well-versed in remote work, tele-conferencing and tele-education, Luna provides e-commerce & retail clients with:

• In-depth ground-level presence to inform relevant tactics, create bridges
  
• High-Level trainings, events & activations
  
• Hiring support for people ops. 
  
• Networking intros to a robust book of business, access to insider cannabis market insights via stakeholder focus groups
• Use of our likeness in investor decks or regulatory applications for credibility

SALES + MARKETING SOPs

• Management: Build internal project management structures, project mgmt SOPs to support internal company structure

• Marketing Assets: Creative briefs for B2B & B2C sales assets, decks, brochures, intel via focus groups & influencer work
• Sales Team Accountability structure, Sales Playbook, internal trainings
• CRM management tools for staff & retail partners, integrating ordering SOPs
• Brand Ambassador promo & activation playbooks

BRANDING, CHANNEL MARKETING, CONSUMER INSIGHTS

• Brand Style guide: Outline product, practical applications across myriad settings, including content creation
• Team-Building to build trust & bond via group activities or retreats
• Focus groups: Survey key opinion leaders to inform go-to-market strategy, consumer trends & insights - more detail below
• Brand voice outline: Moodboards & briefs aligning mission & style guide.
  
• Access to a robust creative team for seamless digital & physical asset-creation with quick turnaround
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STAFF MGMT

• Recruiting to source the perfect salespeople or mastermind to kick-start your team, including job descriptions
• On-boarding: Interviews, hiring support, Code of Conduct models & customized staff handbooks

MEDIA + PR: COPYWRITING + EVENTS

• Social Media Best Practices: Frameworks for posts & content timeline/apps (may include on-going mgmt)
• Media training: Practice 'interviews' for journalist questions to prepare for launch or crisis mgmt

• Copy writing: website copy, story telling, service & product descriptions, media blurbs + captions, compliance language, permit applications
• Journalism: Reviews, cross-promo, swag-out writers & media leads for product placement in popular outlets
• Brand Ambassador: Attend conferences, panels, promos & events as dedicated brand rep. that collect intel to report
• Event Production: Manage promos at consumer & VIP events, dinners, green-rooms, concerts, awards & festivals.
• Unique, engaging "experiential" branding activations & retreats for Industry Execs that are memorable & break the mold 

COMPLIANCE + GIVE-BACK:

• Compliant Packaging: Child Resistant & tamper-resistant req's, eco-friendly options, merch quotes & GMP provider lists
• Competitive audits of comparable brands
• Corporate Responsibility consultations, connections to well-established social initiatives & 501(c)3 orgs
• Guidance on sales calls, go-to-market messaging & relationship-cultivation for highest impact

BUSINESS DEVELOPMENT

• Personal intros to my professional network (For Brokerage: flat or commission-based fee on % of total sale of goods)
• High-Level client services, SOPs and direct management of key accounts & VIPs
• Representation at industry events, formal conferences, mixers & support as advisory board member or with investors
• Use of Luna's name, image, background, experience & subject-matter expertise on investor pitch decks, website materials

MARKET RESEARCH: Product Dev., MVPs + Focus Groups

• Product packaging best practices based on needs of retailers & consumers, including formulations & ingredients
• Analyze focus group data w/ select Key Opinion Leaders (KOLs) via surveys that refine brand strategy & product specs
• Compile comprehensive reports to deliver robust insights from sales leaders in high-level inventory mgmt roles 
  
• Focus on stakeholder & client satisfaction via knowledgeable, nuanced and granular market savvy to help avoid pitfalls
• KOL feedback is used to raise industry CPG standards in visibility, originality, sustainability, pricing, dosing, & formulations
• Guide company ethics via corporate social responsibility initiatives that our partners deserve & that our followers expect

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We look forward to hearing from you! E-mail.  Luna@LunaStower.com

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