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S E R V I C E S

How Luna Works

High-level strategy with Hands-on Advising in Seed to sale Supply Chain Pipelining
High-touch Marketing Support and Brand-building via Brand-Voice & Copywriting
​Storytelling requires a solid time & resource commitment; You're wise to invest in your marketing and happy you chose us.

Complimentary 30-60 minute discovery calls allow Luna to individualize a unique Partnership Agreement personalized to your budget & goals in one of the following contract types:
  • Ad. Hoc / Hourly  > 10 hrs/month; $100-250/hr. range. Based on level of commitment or advisory engagement
  • Deliverable-based Projects with finite results, based on required time & I.P.
  • Monthly Retainer (Ongoing Salary): Deeper focus & commitment with full engagement of our agency's capacities, resources & network

WHAT LUNA BRINGS:
Well-versed in remote work, tele-conferencing and tele-education, Luna provides e-commerce & retail clients with:
  • In-depth ground-level presence to inform relevant tactics, create bridges
  • High-Level trainings, events & activations
  • Hiring support for people ops. 
  • Networking intros to a robust book of business, access to insider canna. market insights via stakeholder focus groups
  • Use of our likeness in investor decks or regulatory applications for credibility

SALES + MARKETING SOPs
  • Management: Build internal project management structures, project mgmt SOPs to support internal company structure
  • Marketing Assets: Creative briefs for B2B & B2C sales assets, decks, brochures, intel via focus groups & influencer work
  • Sales Team Accountability structure, Sales Playbook, internal training doc's
  • CRM management tools for staff & retail partners, integrating ordering SOPs
  • Brand Ambassador promo & activation playbooks

BRANDING, CHANNEL MARKETING + CONSUMER INSIGHTS
  • Brand Style guide: Outline product, practical applications across myriad settings, including content creation
  • Team-Building to build trust & bond via group activities or retreats
  • Focus groups: Survey key opinion leaders to inform go-to-market strategy, consumer trends & insights - more detail below
  • Brand voice outline: Moodboards & briefs aligning mission & style guide.
  • Access to a robust creative team for seamless digital & physical asset-creation with quick turnaround

STAFF MGMT
  • Recruiting to source the perfect salespeople or mastermind to kick-start your team, including job descriptions
  • On-boarding: Interviews, hiring support, Code of Conduct models & customized staff handbooks

MEDIA, P.R., COPYWRITING + EVENTS
  • Social Media Best Practices: Frameworks for posts & content timeline/apps (may include on-going mgmt)
  • Media training: Practice 'interviews' for journalist questions to prepare for launch or crisis mgmt
  • Copy writing: website copy, story telling, service & product descriptions, media blurbs + captions, compliance language, permit applications
  • Journalism: Reviews, cross-promo, swag-out writers & media leads for product placement in popular outlets
  • Brand Ambassador: Attend conferences, panels, promos & events as dedicated brand rep. that collect intel to report
  • Event Production: Manage promos at consumer & VIP events, dinners, green-rooms, concerts, awards & festivals.
  • Unique, engaging "experiential" branding activations & retreats for Industry Execs that are memorable & break the mold 

COMPLIANCE + GIVE-BACK:
  • Compliant Packaging: Child Resistant & tamper-resistant req's, eco-friendly options, merch quotes & GMP provider lists
  • Competitive audits of comparable brands
  • Corporate Responsibility consultations, connections to well-established social initiatives & 501(c)3 orgs
  • Guidance on sales calls, go-to-market messaging & relationship-cultivation for highest impact

BUSINESS DEVELOPMENT
  • Personal intros to my professional network (For Brokerage: flat or commission-based fee on % of total sale of goods)
  • High-Level client services, SOPs and direct management of key accounts & VIPs
  • Representation at industry events, formal conferences, mixers & support as advisory board member or with investors
  • Use of Luna's name, image, background, experience & subject-matter expertise on investor pitch decks, website materials

MARKET RESEARCH: Product Dev., MVPs + Focus Groups
  • Product packaging best practices based on needs of retailers & consumers, including formulations & ingredients
  • Analyze focus group data w/ select Key Opinion Leaders (KOLs) via surveys that refine brand strategy & product specs
  • Compile comprehensive reports to deliver robust insights from sales leaders in high-level inventory mgmt roles 
  • Focus on stakeholder & client satisfaction via knowledgeable, nuanced and granular market savvy to help avoid pitfalls
  • KOL feedback is used to raise industry CPG standards in visibility, originality, sustainability, pricing, dosing, & formulations
  • Guide company ethics via corporate social responsibility initiatives that our partners deserve & that our followers expect
.....
We look forward to hearing from you! E-mail.  Luna@LunaStower.com

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  • ABOUT
  • SERVICES
  • PRESS
  • REVIEWS
  • EVENTS
  • IMAGES
  • CONTACT