How Luna Works

High-level strategy
Hands-on Advising
High-touch support
PRICING: We personalize the experience to suit your budget & goals, which usually looks like one of three agreement types:

- Ad-Hoc or Hourly Consulting: (< ~10 hrs/mo.) -- Ranging $150-250/hr.; (telecommute)
- Finite, Deliverables-based Projects: Starting at $1,000 (telecommute) * In our complimentary call, we'll agree on a fair quote for all!
- On-going advising fee: Monthly Retainer Salary, (In-person); Quality facetime and support/love (as travel/CoVid permits!)

Clients seeking Remote support & light touch is much more affordable (digital assets, production of SOPs, marketing strategy.)

Clients looking to invest heavily into their marketing who require deeper commitment of time & resources receive much more in-depth, day-to-day, on-the-ground, tactical presence that creates bridges; For example: Retail and internal staff trainings, focus groups, on-boarding, interviews, meeting mgmt, event production. 


WHAT YOU GET:

High-level strategy, on-going, direct sales and marketing support at in-store promos, events
Intro's and access to a rich network, robust book of business, insider insights on cannabis markets
Use of our name on pitch decks / applications

Sales Support, Marketing Strategy and Protocols:

  • Management: Builds internal project management structures & Project Management SOPs, meeting mgmt,
  • Marketing Assets: Creative briefs for B2B & B2C sales collateral, marketing decks, brochures, intel/focus groups/influencer marketing
  • Sales Team Accountability structure & Sales Playbook, and internal staff trainings,
  • CRM management: Best tools for staff & retail partner training to integrate ordering SOPs
  • Brand Ambassador Handbook for promos & activations

Staffing:
  • Recruiting: Head-hunting to source the right salesperson or marketing mastermind to kick-start your team, plus job descriptions
  • On-boarding: Interviewing, hiring support, Code of Conduct Models for customized employee handbooks
  • Team-Building: Bonding, trust-building activities and retreats, staff meeting best practices

Consumer Research & Branding:
  • Focus groups: Survey key opinion leaders (e.g. retail staff or consumers) to inform go-to-market strategy, consumer trends/insights* (detail at end)
  • Brand style guide: Outline product, practical applications across myriad settings, including content creation
  • Brand voice outline: Mood board, briefs that align mission and style guide with Creative team for seamless digital and physical asset-creation

P.R., Media, Experiential Activations:

  • Social Media Best Practices: Frameworks for posts & content timeline/apps (may include on-going mgmt)
  • Media training: Practice 'interviews' for journalist questions to prepare for launch or crisis mgmt
  • Copy writing: website copy, services description, 
  • Journalism: Reviews, cross-promo, swagging out writers and media heads for product placement in magazines and websites
  • Brand Ambassador: We attend conferences, panels, promotions, or events as a dedicated brand rep. or to collect intel/report back
  • Event Production Best Practices: Event promo & mgmt (casual to high-end consumer events like VIP private dinners, media, green-room celeb access at concerts, awards shows, or festivals.
  • Edgy, Unique, guerrilla-style "experiential" branding activations or high-end retreats for Industry Execs to break the mold & remain memorable 

Compliance:
  • Packaging compliance research: Child Resistant/tamper-resistant req's, eco-friendly alternatives, quotes, GMP provider lists
  • Legal compliance: Advertising limitations, age-appropriate outreach and messaging format
  • Competitive audits of brands in the space
  • CSR: Corporate Social Responsibility suggestions: Connections to well-established charities & non-profits to drive CSR initiatives; Guide to best market and message these relationships for highest impact

Bus.Dev.:
  • Personal intros or connections to my professional network can be compensated via a flat "Finder's Fee" or commission-based % of total sale.
  • High-Level client services, SOPs and/or direct management of key accounts and VIPs
  • Business connections, networking, or referrals via a lead-gen. 
  • Representation at industry events, from formal conferences to informal mixers
  • Sit on advisory board, on sales calls, in investor meetings
  • Use of Luna's name, image, background, experience & subject-matter expertise on investor pitch decks, website materials

Product Development: 
  • Determine best practices for Product packaging, based on Retailer, bud-tender, and consumer needs preferences
  • Product Formulations & ingredients

Focus Groups + Market Research 
  • Conduct thorough focus group of selected Key Opinion Leaders through ongoing surveys and interviews to refine the brand and product for a salient go-to-market strategy.
  • Grassroots research approach to presenting myriad questions to stakeholders, to garner a nuanced, broad understanding of the market.
  • Comprehensive reports to compile and deliver profoundly personal insights from sales leaders in the dispensary field with high levels of buying and selling power. 
  • Highlight CA Cannabis industry-specific best practices to craft the ideal approach to our market strategy at a granular level, while avoiding common pitfalls.
  • KOL feedback represents an industry standard for packaging, visibility, originality, sustainability, education, pricing, unit sizes, dosing, formulations and ingredients, and offer a guide for the kinds of company ethics and corporate social responsibility initiatives that our partners demand.
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EMAIL US:
Luna@LunaStower.com

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