Dedicated Culture-Keeper & Influential Advocate at the Forefront
Luna Stower is globally recognized for normalizing plant medicine through bold advocacy and high-impact product launches since 2010, and for her instrumental role in building sustainable products and responsible business practices.
A Certified Ganjier, Luna brings legacy expertise to the forefront—driving education, pioneering regulatory reform, and elevating industry standards across the plant wellness space.
A Certified Ganjier, Luna brings legacy expertise to the forefront—driving education, pioneering regulatory reform, and elevating industry standards across the plant wellness space.
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Awards & Acclaim
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PROVEN MARKET EXPERTISE
With a Master’s in Education, a decade in classroom teaching & 25 yrs in plant medicine (before it was cool), Luna's strategic vision is rooted in legacy leadership, launching iconic brands & infamous products via creative firepower |
DIVERSE EXPERIENCE
From startup scrappiness to public company polish, Luna delivers revenue-driving precision across sales, market research, and data-informed content strategy. Building SOPs & scaling workflow execution with intention & (hard-won, firsthand) experience. |
LASTING IMPACT
Where culture meets commerce: a seasoned international speaker, credentialed educator, sought-after interview guest, competition judge & award-winning insider behind iconic B2B & B2C events CHAMPS, Benzinga, Emerald Cup, MJ Unpacked. |
Luna's Vision & Mission:
Love can be lucrative.
Respected thought-leaders see obstacles as opportunities, embrace diversity, and bridle (not hide from) healthy tensions.
Our Core Values:
Quality + Authenticity.
Empowerment + Ethics.
Integrity + Transparency.
Sustainable Stewardship.
Our Core Values:
Quality + Authenticity.
Empowerment + Ethics.
Integrity + Transparency.
Sustainable Stewardship.
Compliance + Advocacy
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Doing well by doing GOOD: Grassroots engagement in policy & compliance ensures brands meet their bottom line while giving back. As NCIA Diversity, Equity & Inclusion Committee member (National Cannabis Industry Assoc.ation) repairing the harms of the War on Dr*gs is vital to our cause. Raised in Northern California, Luna's influence on local, state & federal reg.'s bolstered consumer rights and safe access for patients, and decriminalized entheogenic psychedel*cs in Oakland. |
Speech @ EastBay Canna ('17)
ICA "Best Global Advocate" Award ('24)
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Authentic Influence
NORML Lobby Day @ CA State Capitol ('24)
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Tastemaker with organic engagement, media buzz & intimate market awareness; keeping a pulse on product & user trends with attendance at key events.
Proud Budist critic, CANNAVISION Institute advisor, Ganjier. Judge for the Emerald Cup, Internat' Canna Awards, Farmers Cup, Cannifest Headstash Bowl, Women's Canna Awards & CA State Fair C*nnabis Awards (1st of it's kind state-sanctioned event) |
In the Field
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Expert B2B & DTC sales marketer w/ proven results in mainstream & niche markets via high-level insights Bilingual keynote speaker on panels, from the US, Canada, Germany and Spain, to South Africa, Thailand, Mexico, Colombia, all the way to Uruguay, Argentina, Brazil & Chile! Profit-focused facilitator shaping retail & product landscapes via budtender seminars, workshops, executive coaching & high-touch service |
Women's Panel at the San Diego Career Fair & Farmer's Cup 2022.
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🍄 Mycology Retail Education 🍄
Where ancient wisdom meets modern commerce:
Curating the future of functional & entheogenic fungi as Director of Mycology & Retail Ed. at the world's largest B2B counter-culture expo, CHAMPS.
Bridging cutting-edge cultivation suppliers w/ retailer buyers to elevate mushroom-magic to a national stage
Community Leadership
A healer (not 'dealer')
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As a lifelong advocate for the plant & people, corporate social responsibility is at the core of Luna's mission... and why she's been so instrumental to the success of recognized legacy brands.
An industry-veteran with roots in activism (SSDP, ACLU, NORML), she nurtures organizational stability, spearheading social responsibility actions to build consumer loyalty. Anchored in a rich historical perspective, Luna boasts an expansive professional network of sophisticated operators and trusted, good-actors. Her network spans both hemp & regulated canna spaces, including: Champs Trade Shows, Ispire, Jetty Extracts, Jetty CBD, , Blue River/Advesa, Dixie, Bloom Network, Quim, Atlas Edibles, Click Spray, Dennis Hopper's Reserve by Fiorello, a pot for Pot, Plexus Media, Lucid Mood, Jane's Brew, Canna F.A.M.E., Neswell BioPharma, K Griffin Style, St. Louis Canna Club, Dark Heart Nursery, Harborside, Clea Midlife Wellness, Guy Rocourt Consulting. Non-Profit partners: VapeSafer, This is Jane Proj., Compassionate Veterans, Sweetleaf Collective, Humanity Heroes, The Cannabis Trail. |
Lobbying w/ NORML @ Sacramento State Capitol
SB 34 Donation Event w/ Ryan Miller (Compassionate Veterans)
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Luna's Bio
Luna Stower is an experienced executive and thought-leader in the wellness space, known worldwide for launching high-quality cannabis products & beloved brands now serving as Director of Mycology at Champs Trade shows (based in Las Vegas, NV). With 25+ years experience in the 'biz, Luna's been named "Top Woman in Cannabis," "Best Activist," "Best Global Advocate" & "Community Cultivator" for her vital role in establishing successful brands like Ispire, Jetty Extracts, Blue River, and Click Spray as category leaders. As employee #1 at Jetty & Ispire, she took them both public, solidifying their growth & customer loyalty.
A SF Bay Area native, she holds an MAT (Master's in Teaching, USF) and a BA (Feminist Studies, UCSC), combining education & field experience to embed purpose into bottom-lines. Formerly Chief Impact Officer at Ispire Vape, Luna's an internationally-recognized plant medicine expert with an expansive network of sophisticated pro.'s and trusted operators. Featured as a panelist, speaker & moderator at B2B & consumer expos like MJBizCon, Benzinga, MJUnpacked, Hall of Flowers, NECann, ICBC, Spannabis, and The Emerald Cup, she's recognized for her drug policy & social equity advocacy by the Cannabis Chamber of Commerce with her "Cannabis Culture Advocate Award," and was named "Best Activist" by the CA Cannabis Awards.
Named the "Most Important Woman in Weed," and "Notable Leader" by Green Entrepreneur, and "Global Legalization Honoree" by CannaPortugal for her work in decriminalization work. As Women Grow co-chair she hosted early industry networking events, and pioneered the first 2 events in California's Music Festival history to legally vend medical cannab*s at Northern Nights Music Festival + Outside Lands' adult-only "Grasslands" (2018), She is a prolific podcast guest and moderator of the Emerald Cup Speaker Series, featured on the Hall of Flowers' Podcast, judge for the Emerald Cup Awards, International Canna Awards, Cannifest Headstash bowl, Mila's Dab-a-Doo, Mother Cup, Women's Canna Awards, Farmer's Cup and Full Moon Sesh.
A lifelong activist, passionate about plants & people, she's nurtured widely-recognized legacy brands and equity mentees, with potent DEI & social responsibility campaigns. This rich historical perspectives guides her clients' paths to success with organic brand-saturation. With an organic social media following, Luna is one of the industry's most recognizable, powerful voices for justice -- a driving force for change rooted in activism, anchored to a higher purpose.
Join the movement towards a responsible wellness industry; follow Luna's journey at www.lunastower.com
A SF Bay Area native, she holds an MAT (Master's in Teaching, USF) and a BA (Feminist Studies, UCSC), combining education & field experience to embed purpose into bottom-lines. Formerly Chief Impact Officer at Ispire Vape, Luna's an internationally-recognized plant medicine expert with an expansive network of sophisticated pro.'s and trusted operators. Featured as a panelist, speaker & moderator at B2B & consumer expos like MJBizCon, Benzinga, MJUnpacked, Hall of Flowers, NECann, ICBC, Spannabis, and The Emerald Cup, she's recognized for her drug policy & social equity advocacy by the Cannabis Chamber of Commerce with her "Cannabis Culture Advocate Award," and was named "Best Activist" by the CA Cannabis Awards.
Named the "Most Important Woman in Weed," and "Notable Leader" by Green Entrepreneur, and "Global Legalization Honoree" by CannaPortugal for her work in decriminalization work. As Women Grow co-chair she hosted early industry networking events, and pioneered the first 2 events in California's Music Festival history to legally vend medical cannab*s at Northern Nights Music Festival + Outside Lands' adult-only "Grasslands" (2018), She is a prolific podcast guest and moderator of the Emerald Cup Speaker Series, featured on the Hall of Flowers' Podcast, judge for the Emerald Cup Awards, International Canna Awards, Cannifest Headstash bowl, Mila's Dab-a-Doo, Mother Cup, Women's Canna Awards, Farmer's Cup and Full Moon Sesh.
A lifelong activist, passionate about plants & people, she's nurtured widely-recognized legacy brands and equity mentees, with potent DEI & social responsibility campaigns. This rich historical perspectives guides her clients' paths to success with organic brand-saturation. With an organic social media following, Luna is one of the industry's most recognizable, powerful voices for justice -- a driving force for change rooted in activism, anchored to a higher purpose.
Join the movement towards a responsible wellness industry; follow Luna's journey at www.lunastower.com
Ganjier Certification - Cannab*s Sommelier
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Luna Stower is a Certified Ganjier, trained as a cannabis sommelier through Green Flower’s elite program.
Backed by rigorous standards in cultivar evaluation, terpene analysis, and consumer guidance, her certification proves expert-level mastery in cannabis quality, assessment, and service. 
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Recognition from the CA C*nnabis Chamber of Commerce:
Follow @Luna_Stower on Instagram
NORML Lobby Day DAY @ CA State Capitol '23