Helping companies navigate a highly-complex industry, supporting them to survive, AND thrive!
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NUANCED EXPERTISE
With a Master's Degree in Education and 10+ years in business management, Luna's high-level insights helped scale & activate dozens of brands via passion & purpose |
DIVERSE EXPERIENCE
Insightful sales & marketing strategy focused on content creation, copywriting & media/PR. SOPs & best practices for CRM, Social Media, Brand Ambassadors & internal trainings. |
PROVEN RESULTS
Experienced seminar presenter, panelist, seasoned industry-insider. Producer of renowned VIP soirees, conferences, retreats, festivals & high-end tasting events world-wide. |
COMPLIANCE + ADVOCACYPassionate, grassroots engagement in local/state policy, equity programs & regulatory compliance to ensure companies meet their bottom line while giving back |
ORGANIC MARKETINGA natural tastemaker, generating authentic & organic media buzz, content & brand awareness to a loyal base. Consistent presence at key global industry events keeps a pulse on consumer trends & keeps track of vital market changes |
RETAIL SUPPORTStatewide Sales Director in 300+ shops. SOPs for retailer education & online/in-store promotions that drive sell through via high-touch client service & presence at B2B events, nourishing her partnerships and network |
Why Luna?
Core Values: Reliability. Integrity, Quality, Ethical Stewardship, Transparency, Innovation, Sustainability, Anti-Racism, Honor. Positivity.
Comprehensive Regulatory & Business Solutions.
A lifelong advocate for plant medicine & people, Luna has been instrumental to the success of infamous legacy CA brands, like Jetty Extracts, Jetty CBD, Champs Trade Shows, Blue River, Advesa Wellness, Dixie, Lucid Mood, Jane's Brew, Quim, Atlas Edibles, Click Spray, CannaF.A.M.E., Dennis Hopper Reserve, Fiorello, Plexus Media, Neswell, K Griffin Style, a pot for Pot, St. Louis Cannabis Club, The Diamond Bonsai, OpE.V.A.C., A Future for Vets, Ispire Vapes, Bloom Network, & Harborside ~ nurturing their stability, success & social responsibility actions
A lifelong advocate for plant medicine & people, Luna has been instrumental to the success of infamous legacy CA brands, like Jetty Extracts, Jetty CBD, Champs Trade Shows, Blue River, Advesa Wellness, Dixie, Lucid Mood, Jane's Brew, Quim, Atlas Edibles, Click Spray, CannaF.A.M.E., Dennis Hopper Reserve, Fiorello, Plexus Media, Neswell, K Griffin Style, a pot for Pot, St. Louis Cannabis Club, The Diamond Bonsai, OpE.V.A.C., A Future for Vets, Ispire Vapes, Bloom Network, & Harborside ~ nurturing their stability, success & social responsibility actions
Vast Network of Cannabis Industry Pioneers.
Brands navigate confidently with an industry-veteran like Luna on their team, whose roots in community activism anchors them to higher purpose, rich historical perspective & an expansive professional network of sophisticated, trusted operators they can rely on
Brands navigate confidently with an industry-veteran like Luna on their team, whose roots in community activism anchors them to higher purpose, rich historical perspective & an expansive professional network of sophisticated, trusted operators they can rely on
Demonstrable Success.
Earning her place as a respected thought-leader -- with time-tested, unique sales initiatives & creative activations -- Luna has personally shaped the retail promotional landscape in CA, driving sell-through in both mainstream & niche markets.
As Women Grow chairwoman she hosted networking events with world-class brands, and was a founding member at the 1st two events in CA's Music Festival history: legally vending cannabis at Northern Nights Music Festival + Outside Lands' adult-only "Grasslands" in 2018 and 2019.
Raised & based in Oakland, CA, the epicenter of Cannabis
Luna's influence on state & local policy has ensured safe access for medical patients & equity programs for marginalized folks.
Earning her place as a respected thought-leader -- with time-tested, unique sales initiatives & creative activations -- Luna has personally shaped the retail promotional landscape in CA, driving sell-through in both mainstream & niche markets.
As Women Grow chairwoman she hosted networking events with world-class brands, and was a founding member at the 1st two events in CA's Music Festival history: legally vending cannabis at Northern Nights Music Festival + Outside Lands' adult-only "Grasslands" in 2018 and 2019.
Raised & based in Oakland, CA, the epicenter of Cannabis
Luna's influence on state & local policy has ensured safe access for medical patients & equity programs for marginalized folks.
