◎◎◎
Rooted in, and advancing cultural stewardship of herbal products (and the stories we tell about them) since 2004.
Why Luna?
◎ She knows her craft.
- Luna shapes legal and market landscapes in consumer wellness through mission-first marketing
- An internationally recognized pioneer known for leading sustainable, bold product campaigns
- Launched genre-defining innovations across the Americas, Europe & South Africa
- Driving ethical communications, public relations, and narrative leadership
◎ She moves culture & drug laws, bridging legacy to legal, culture to compliance, and people to policy.
- Award-winning leader in normalization, decrim & safe access to plant/fungi therapies
- Recognized globally for justice-centered advocacy, her work advanced regulatory reform at local, state & national levels.
- Using education-based content + fierce strategy to move consumer trust & regulatory fairness forward
◎ She's formally trained & legacy-rooted, with expertise born of lived experience, from the heart of the industry: NorCal's Emerald Triangle
Former classroom teacher from the SF Bay Area with a real education:
- Master’s in Teaching + California State Single-Subject Teaching Credential from University of San Francisco
- Certified Ganjier
- Certified Global Budtender (Oaksterdam) & Cannabis Trainer
◎✨ 🏆 ✨◎
Awards & Acclaim
|
◎
'Best Activist' CA Cannabis Awards ◎ 'Culture Advocate' Award Cannabis Chamber of Commerce ◎ 'Most Influential Content Creator' High Times ◎ 'Influential Global Cannabis Voice' Greenstate ◎ 'Global Legalization Honoree' CannaPortugal ◎ |
|
◎
'West Coast Activist of the Year' Women in Canna. Expo ◎ 'Community Cultivator' Women's Cannabis Awards ◎ 2024 Impact List LEAF Magazine National ◎ 'Top Women in Canna' & 'Notable Leader' Green Entrpr. (Chicago Business) ◎ 'Golden Cockroach' Longevity Award Golden Eagle Partners ◎ |
Culture-keepers are the real 'influencers'
|
Why every team needs an impact advocate like Luna:
|
The richness I achieve comes from nature, the source of my inspiration. – Claude Monet |
|
PROVEN MARKET EXPERTISE
With a decade in the classroom and 20+ yrs in phytomedicine, pre-recreation era, and a strategic vision is rooted in legacy leadership & lived experience. Launched globally recognized brands & industry-defining, culture-shifting products through a rare mix of creative firepower, regulatory precision & grit. |
DIVERSE EXPERIENCE
From early-stage chaos to public-market discipline, Luna delivers revenue-focused precision across sales, product dev. & data-driven content strategy. Building the systems that hold growth, from SOPs & training manuals to execution workflows that actually scale. |
LASTING IMPACT
Where culture meets commerce. A globally active speaker, educator, and trusted industry voice, Luna is a frequent guest, judge & presenter at the leading stages across cannab*s, psychedel*cs, & consumer wellness worldwide. |
What does Luna stand for?
Ethical business can be profitable ~ and many are doin' well, by doin' GOOD. When care leads, markets follow & profit becomes regenerative, not extractive.
Mission
Proving love can be lucrative within wellness economies, we build markets that protect people, honor culture, and let care drive strategy. Our community is our credibility; we know that integrity & trust are the foundation of durable, mission-aligned growth. |
Values
|
Regulatory Impact
Grassroots engagement in policy & compliance
|
|
Organic Engagement
Niche tastemaker & influencer with earned media buzz
California NORML Lobby Day (Sacramento, CA 2024)
|
◎ 31,000+ LinkedIn Followers & 21,000+ on Instagram ◎ Host of The Emjay Awards and Jews In Weed at MJBiz Con ◎ & intimate market awareness and an authentic, unique persona ◎ A pulse on product & user trends via key event presence ◎ Budist critic, CANNAVISION Institute advisor ◎ Judge for premier product competitions
|
In the Field
Bilingual keynote speaker, seminar facilitator & panelist
|
◎ Proven results in both mainstream & niche markets ◎ Industry-leading executive coach with high-touch client service ◎ Expert B2B & DTC sales marketer led by high-level, data-driven insights ◎ Seen on stages in the US, Germany, Portugal, Spain, S. Africa, Thailand, Mexico, Colombia, Uruguay, Argentina, Brazil, Chile, Canada, Israel ◎ Profit-focused execution: Shaping retail & product landscapes, event activation strategy, sales teams training & product education across all categories and markets |
Women's Panel | San Diego Career Fair/Farmer's Cup '22
|
Mycology in Retail: Ancient wisdom meets modern commerce
Go-To-Market Strategy for Mushroom CPG
Luna is ushering in the future of functional & entheogenic fungi. curating the Mycology Section at CHAMPS Trade Show - the world's largest and oldest B2B counter-culture expo. Moderating the retail seminar, she bridges products, exhibitors & suppliers with buyers, elevating mushrooms to the national stage with unprecedented mass-distribution.
Lunar Lifestyle
Community Leadership
We are Healers, not Dealers.
|
◎ A lifelong advocate for the plant & people, corporate social responsibility is at the core of Luna's mission; and why she's been so instrumental to the success of recognized legacy brands. An industry-veteran with roots in activism (SSDP, ACLU, Cal NORML), she nurtures organizational stability, spearheading social responsibility actions to build consumer loyalty. Anchored in a rich historical perspective, Luna boasts an expansive professional network of sophisticated operators and trusted, good-actors
◎ Her network spans both hemp & regulated canna spaces, including: Champs Trade Shows, Ispire, Jetty Extracts, Jetty CBD, Blue River/Advesa, DIXIE, Bloom Network, Quim, Atlas Edibles, Click Spray, Dennis Hopper's Reserve by Fiorello, a pot for Pot, Plexus Media, Lucid Mood, Jane's Brew, Canna F.A.M.E., Neswell BioPharma, K Griffin Style, St. Louis Canna Club, Dark Heart Nursery, Harborside, Clea Midlife Wellness, Guy Rocourt Consulting ◎ Non-Profit partners: VapeSafer, This is Jane, Compassionate Vet's, Sweetleaf, Humanity Heroes, Cannabis Trail |
Lobbying w/ Cal NORML @ Sacramento State Capitol Building 2025.
|
Professional Bio
◎◎◎◎◎
Luna Stower is an industry ambassador, impact driven brand architect, and cause-led strategist with soul. Raised in the heart of medical cannabis in Oakland, California, she's an educator with a Master’s in Teaching + California State Teaching Credential from Univ. of SF and Bachelor of Arts from UC Santa Cruz. Grounded in 25+ years in herbal wellness and CPG spaces since pre-regulation days, Luna has helped key players rise, scale, and thrive in over-regulated markets.
Known globally as a legacy builder and king-maker, she was employee #1 at both Jetty Extracts and Ispire, where she built foundational sales and marketing teams, CSR initiatives and sustainable compassion programs that still exist. Today, her corporate executive experience informs her current advising consultancy for businesses and boards, guiding storytelling, PR, and brand recognition across regulated & emerging markets, from cannabis and hemp to psychedelics and entheogens.
Widely recognized as one of the industry's most trusted figures, she sits on boards for NCIA, VapeSafer, S3 Collective, and is member of GCNC, Jews in Weed, and Chief. Her expertise spans consumer tech, sales, market research, product formulation, copywriting, and high-profile event production.
Letting purpose lead and profit follow, Luna helped guide Jetty Extracts to a public market exit via Canopy Growth and supported Ispire’s IPO on NASDAQ. She supports leading CPA firms, best-in-class vapor hardware producers and certification organizations, and top-tier trade shows.
Her honors as a cultural strategist include 'Top Woman in Cannabis,' 'Top Global Voice,' 'Best Activist' (3x), 'Global Legalization Advocate,' 'Community Cultivator,' 'Notable Leader,' and 'Cannabis Chamber of Commerce Culture Advocate Award,' for keeping the culture alive through bold decriminalization work.
Formally trained Certified Ganjier, Budist critic and judge for premier product competitions: CA State Fair Cannabis Awards, Emerald Cup, Internat'l Cannabis Awards, Cannifest, Farmer’s Cup, DabaDoo, the Women’s Cannabis Awards. A prolific podcaster and media guest, she's appeared on First Smoke of the Day, The Dime, James Loud, Kyle Kushman, and Beard Bros.
Well traveled, to 42+ countries, and fluent in Spanish, Luna Stower brings a global lens to her advisory work and keynote presentations, speaking across the US at MJBizCon, Benzinga IgniteIt, MJ Unpacked, Hall of Flowers, Emerald Cup, CHAMPS, and NECANN, and oversees at Mary Jane Berlin, ICBC, Spannabis, MediWeed, AltProExpo/BizCan, THC Expo South Africa, and Expocannabis Argentina + Brazil, and hosting The Emjays.
Luna's award-winning advocacy work has led her to mentor equity operators, nurture legacy brands and lead justice-driven campaigns informed by her unique historical perspective, expansive network and unmistakable anti-prohibitionist voice.
Melding academic rigor with industry expertise, Luna continues to shape the future of cannabis and plant medicine worldwide, proving that a lifelong activist really can create a more just world and prosperous economy.
lunastower.com
◎ ◎ ◎ ◎ ◎ ◎ ◎ ◎ ◎ ◎
Known globally as a legacy builder and king-maker, she was employee #1 at both Jetty Extracts and Ispire, where she built foundational sales and marketing teams, CSR initiatives and sustainable compassion programs that still exist. Today, her corporate executive experience informs her current advising consultancy for businesses and boards, guiding storytelling, PR, and brand recognition across regulated & emerging markets, from cannabis and hemp to psychedelics and entheogens.
Widely recognized as one of the industry's most trusted figures, she sits on boards for NCIA, VapeSafer, S3 Collective, and is member of GCNC, Jews in Weed, and Chief. Her expertise spans consumer tech, sales, market research, product formulation, copywriting, and high-profile event production.
Letting purpose lead and profit follow, Luna helped guide Jetty Extracts to a public market exit via Canopy Growth and supported Ispire’s IPO on NASDAQ. She supports leading CPA firms, best-in-class vapor hardware producers and certification organizations, and top-tier trade shows.
Her honors as a cultural strategist include 'Top Woman in Cannabis,' 'Top Global Voice,' 'Best Activist' (3x), 'Global Legalization Advocate,' 'Community Cultivator,' 'Notable Leader,' and 'Cannabis Chamber of Commerce Culture Advocate Award,' for keeping the culture alive through bold decriminalization work.
Formally trained Certified Ganjier, Budist critic and judge for premier product competitions: CA State Fair Cannabis Awards, Emerald Cup, Internat'l Cannabis Awards, Cannifest, Farmer’s Cup, DabaDoo, the Women’s Cannabis Awards. A prolific podcaster and media guest, she's appeared on First Smoke of the Day, The Dime, James Loud, Kyle Kushman, and Beard Bros.
Well traveled, to 42+ countries, and fluent in Spanish, Luna Stower brings a global lens to her advisory work and keynote presentations, speaking across the US at MJBizCon, Benzinga IgniteIt, MJ Unpacked, Hall of Flowers, Emerald Cup, CHAMPS, and NECANN, and oversees at Mary Jane Berlin, ICBC, Spannabis, MediWeed, AltProExpo/BizCan, THC Expo South Africa, and Expocannabis Argentina + Brazil, and hosting The Emjays.
Luna's award-winning advocacy work has led her to mentor equity operators, nurture legacy brands and lead justice-driven campaigns informed by her unique historical perspective, expansive network and unmistakable anti-prohibitionist voice.
Melding academic rigor with industry expertise, Luna continues to shape the future of cannabis and plant medicine worldwide, proving that a lifelong activist really can create a more just world and prosperous economy.
lunastower.com
◎ ◎ ◎ ◎ ◎ ◎ ◎ ◎ ◎ ◎
Ganjier Certification (Canna Sommelier)
|
Luna Stower is a Certified Ganjier, trained as a cannabis sommelier through Green Flower’s elite program. ◎ Backed by rigorous standards in cultivar evaluation, terpene analysis, and consumer guidance, her certification proves expert-level mastery in cannabis quality, assessment & service. 
|
|
Luna's Ganjier Certificate
|
Recognition from the CA C*nnabis Chamber of Commerce:
|
|
Follow @Luna_Stower on Instagram:
Judging & Announcing the California State Fair Cannabis Awards, Sacramento CA 2025
|
Global Cannabis Legalization Award, CannaPortugal '23
|
International Canna. Awards "Best Global Advocate" Award, 2024
Follow Luna on Facebook
