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Rooted in, and advancing cultural stewardship of plant-based products since 2004.
Why Luna?
◎ She knows her craft.
Luna shapes legal and market landscapes in consumer wellness through mission-first marketing.
An internationally recognized pioneer known for leading bold product campaigns.
Launched genre-defining innovations across the Americas, Europe & South Africa.
◎ She moves culture & policy.
Award-winning leader in normalization, decriminalization, and safe access to plant and mushroom therapies.
Recognized globally for justice-centered advocacy, her work advanced regulatory reform, from local to state & national levels.
Using education-based content and fierce strategy to move consumer trust and regulatory fairness forward.
Bridging legacy to legal, culture to compliance, and people to policy.
◎ She's formally trained & legacy-rooted.
Master’s in Teaching from USF, Certified Ganjier, Global Budtender (Oaksterdam), Cannabis Trainer & credentialed CA State educator.
Driving ethical innovation through sustainable communications, public relations, and narrative leadership.
Expertise grounded in lived experience from the Bay Area & Emerald Triangle in NorCal.
Luna shapes legal and market landscapes in consumer wellness through mission-first marketing.
An internationally recognized pioneer known for leading bold product campaigns.
Launched genre-defining innovations across the Americas, Europe & South Africa.
◎ She moves culture & policy.
Award-winning leader in normalization, decriminalization, and safe access to plant and mushroom therapies.
Recognized globally for justice-centered advocacy, her work advanced regulatory reform, from local to state & national levels.
Using education-based content and fierce strategy to move consumer trust and regulatory fairness forward.
Bridging legacy to legal, culture to compliance, and people to policy.
◎ She's formally trained & legacy-rooted.
Master’s in Teaching from USF, Certified Ganjier, Global Budtender (Oaksterdam), Cannabis Trainer & credentialed CA State educator.
Driving ethical innovation through sustainable communications, public relations, and narrative leadership.
Expertise grounded in lived experience from the Bay Area & Emerald Triangle in NorCal.
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Luna's Awards & Acclaim
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'Best Activist' CA Cannabis Awards ◎ 'Culture Advocate' Award Cannabis Chamber of Commerce ◎ 'Most Influential Content Creator' High Times ◎ 'Influential Global Cannabis Voice' Greenstate ◎ 'Global Legalization Honoree' CannaPortugal ◎ |
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'West Coast Activist of the Year' Women in Canna. Expo ◎ 'Community Cultivator' Women's Cannabis Awards ◎ 2x 'Best Global Advocate' Award International Canna. Awards ◎ 'Top Women in Canna' & 'Notable Leader' Green Entrpr. (Chicago Business) ◎ 'Golden Cockroach' Longevity Award Golden Eagle Partners ◎ |
Culture-keepers are the actual 'influencers'
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Why you need an impact advocate on your team:
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The richness I achieve comes from nature, the source of my inspiration. – Claude Monet |
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PROVEN MARKET EXPERTISE
With a decade in the classroom and 20+ yrs in phytomedicine, pre-recreation era, and a strategic vision is rooted in legacy leadership & lived experience. Launched globally recognized brands & industry-defining, culture-shifting products through a rare mix of creative firepower, regulatory precision & grit. |
DIVERSE EXPERIENCE
From early-stage chaos to public-market discipline, Luna delivers revenue-focused precision across sales, product dev. & data-driven content strategy. Building the systems that hold growth, from SOPs & training manuals to execution workflows that actually scale. |
LASTING IMPACT
Where culture meets commerce. A globally active speaker, educator, and trusted industry voice, Luna is a frequent guest, judge & presenter at the leading stages across cannab*s, psychedel*cs, & consumer wellness worldwide. |
What do we stand for?
Ethical business can be profitable -- and many are doing well, by doing GOOD.
When care leads, markets follow & profit becomes regenerative, not extractive.
Mission
Proving love can be lucrative within wellness economies, we build markets that protect people, honor culture, and let care drive strategy. Our community is our credibility; we know that integrity & trust are the foundation of durable, mission-aligned growth. |
Values
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Regulatory Impact
Grassroots engagement in policy & compliance
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Helping brands meet their bottom-line, while giving back. Raised in Northern CA, Luna has influenced local, state & federal reg.'s, consumer rights & safe access, and helped decriminalize entheogens in the City of Oakland (2nd city in the USA, after Denver, CO) NCIA DEI Committee member, repairing harms of the War on Dr*gs |
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California NORML Lobby Day (Sacramento, CA 2024)
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◎ Host of The Emjay Awards (MJBiz) ◎ Niche Tastemaker & influencer with earned media buzz & intimate market awareness ◎ A pulse on product & user trends via attendance at key events with a personality that's authentic and unique ◎ Budist critic, CANNAVISION Institute advisor, Judge for: - CA State Fair Canna Awards (1st ever state-run cup) - The Emerald Cup & Internat'l Can. Awards, MJBizCon's MJBowl - Cannifest (Farmers Cup & Headstash Bowl) & Women's Canna Awards |
In the Field
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◎ Expert B2B & DTC sales marketer: Proven results in mainstream & niche markets, led by high-level, data-led insights ◎ Leading retail & event activation strategy, training sales teams ◎ Bilingual keynote speaker, seminar facilitator, panelist: USA, Germany, Portugal, Spain, So. Africa, Thailand, Mexico, Colombia, Uruguay, Argentina, Brazil, Chile, Canada ◎ Profit-focused execution: Shaping retail & product landscapes via budtender training, executive coaching, high-touch client service |
Women's Panel | San Diego Career Fair/Farmer's Cup '22
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Mycology in Retail:
Go-To-Market Strategy for Mushroom CPG
Ancient wisdom, meet modern commerce: the future of functional & entheogenic fungi is here. Luna curates the mycology section of CHAMPS Trade Show (world's largest B2B counterculture expo, since '96) and moderates the retail seminar, to bridge cutting-edge products, exhibitors & homegrow suppliers with buyers to elevate mushrooms to the national stage with unprecedented mass-distribution.
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Peek into the Lunar Lifestyle:
Community Leadership
We are Healers, not Dealers
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◎ A lifelong advocate for the plant & people, corporate social responsibility is at the core of Luna's mission; and why she's been so instrumental to the success of recognized legacy brands. An industry-veteran with roots in activism (SSDP, ACLU, Cal NORML), she nurtures organizational stability, spearheading social responsibility actions to build consumer loyalty. Anchored in a rich historical perspective, Luna boasts an expansive professional network of sophisticated operators and trusted, good-actors
◎ Her network spans both hemp & regulated canna spaces, including: Champs Trade Shows, Ispire, Jetty Extracts, Jetty CBD, Blue River/Advesa, DIXIE, Bloom Network, Quim, Atlas Edibles, Click Spray, Dennis Hopper's Reserve by Fiorello, a pot for Pot, Plexus Media, Lucid Mood, Jane's Brew, Canna F.A.M.E., Neswell BioPharma, K Griffin Style, St. Louis Canna Club, Dark Heart Nursery, Harborside, Clea Midlife Wellness, Guy Rocourt Consulting ◎ Non-Profit partners: VapeSafer, This is Jane, Compassionate Vet's, Sweetleaf, Humanity Heroes, Cannabis Trail |
Lobbying w/ CA NORML @ Sacramento State Capitol
SB 34 Donation Event w/ Compassionate Veterans
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Professional Bio
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Long & Short Form
Luna Stower is an award-winning executive, consultant & internationally recognized plant medicine expert with 25+ yrs in the industry. An S.F. Bay Area native with a Master’s in Teaching (USF) and BA (UCSC) she blends academic rigor with industry expertise to embed purpose into profit.
As employee #1 at both Jetty Extracts and Ispire Vape, Luna built their early foundational team, and their ability to both IPO. Her clients have included: ECCO, CHAMPS, Verdant Strategies, ACTIVE, Cannabis Now & IgniteIt.
Named Top Woman in Canna, Top Global Voice, Best Activist, Best West Coast Activist, Global Advocate, Community Cultivator, and Green Entrepreneur Notable Leader, she has also been honored with the Canna Chamber of Commerce Culture Advocate Award and CannaPortugal’s Global Legalization Honoree for her policy and decriminalization work.
Fluent in Spanish, with experience traveling to 40+ countries, Luna brings a global perspective to her work and keynote presentations. She has spoken at leading expos including MJBizCon, Benzinga, MJUnpacked, Hall of Flowers, NECann, ICBC, Spannabis, The Emerald Cup and is a prolific podcast guest (James Loud, First Smoke of the Day, Beard Bro.'s, The Dime, Captain Hooter, Kyle Kushman, Flora Funga, Apt 113). Moderator for the Emerald Cup Speaker Series & Hall of Flowers Podcast, and a respected judge for top competitions including the CA State Fair Canna Awards, Emerald Cup, International Canna Awards, Cannifest’s Headstash Bowl, Farmer’s Cup, Mila’s Dab-a-Doo, and the Women’s Canna Awards.
A lifelong activist and cultural strategist, she continues to mentor equity operators, nurture legacy brands, and lead social responsibility campaigns. With her historical perspective, global network, and powerful voice, Luna remains one of the most trusted figures shaping the future of canna and plant medicine. Visit www.lunastower.com for more,
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SHORT-FORM BIO:
Luna Stower is an award-winning executive, business consultant, and internationally recognized plant medicine expert with 25+ years of impact in the industry.
Named Top Woman in Canna, Best Activist 2024, Best West Coast Activist 2025 (Women in Canna Expo), Notable Leader (Green Entrepreneur) and CannaPortugal Global Legalization Honoree. As employee #1 at both Jetty Extracts and Ispire Vape, Luna built their early foundational team, and their ability to IPO. Her clients have included: ECCO, CHAMPS, Verdant Strategies, ACTIVE, Cannabis Now & IgniteIt. A published journalist, a certified Ganjier and Budist, Luna is fluent in Spanish and has traveled to 40+ countries, bringing a global perspective to her keynotes. Frequent panelist and judge at international events (MJBizCon, Spannabis, ICBC, The Farmer's Cup, The Emerald Cup, Luna is known for speaking around the world, spreading the world that Love can be Lucrative, and doing well by doing good. Visit lunastower.com for more.
As employee #1 at both Jetty Extracts and Ispire Vape, Luna built their early foundational team, and their ability to both IPO. Her clients have included: ECCO, CHAMPS, Verdant Strategies, ACTIVE, Cannabis Now & IgniteIt.
Named Top Woman in Canna, Top Global Voice, Best Activist, Best West Coast Activist, Global Advocate, Community Cultivator, and Green Entrepreneur Notable Leader, she has also been honored with the Canna Chamber of Commerce Culture Advocate Award and CannaPortugal’s Global Legalization Honoree for her policy and decriminalization work.
Fluent in Spanish, with experience traveling to 40+ countries, Luna brings a global perspective to her work and keynote presentations. She has spoken at leading expos including MJBizCon, Benzinga, MJUnpacked, Hall of Flowers, NECann, ICBC, Spannabis, The Emerald Cup and is a prolific podcast guest (James Loud, First Smoke of the Day, Beard Bro.'s, The Dime, Captain Hooter, Kyle Kushman, Flora Funga, Apt 113). Moderator for the Emerald Cup Speaker Series & Hall of Flowers Podcast, and a respected judge for top competitions including the CA State Fair Canna Awards, Emerald Cup, International Canna Awards, Cannifest’s Headstash Bowl, Farmer’s Cup, Mila’s Dab-a-Doo, and the Women’s Canna Awards.
A lifelong activist and cultural strategist, she continues to mentor equity operators, nurture legacy brands, and lead social responsibility campaigns. With her historical perspective, global network, and powerful voice, Luna remains one of the most trusted figures shaping the future of canna and plant medicine. Visit www.lunastower.com for more,
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SHORT-FORM BIO:
Luna Stower is an award-winning executive, business consultant, and internationally recognized plant medicine expert with 25+ years of impact in the industry.
Named Top Woman in Canna, Best Activist 2024, Best West Coast Activist 2025 (Women in Canna Expo), Notable Leader (Green Entrepreneur) and CannaPortugal Global Legalization Honoree. As employee #1 at both Jetty Extracts and Ispire Vape, Luna built their early foundational team, and their ability to IPO. Her clients have included: ECCO, CHAMPS, Verdant Strategies, ACTIVE, Cannabis Now & IgniteIt. A published journalist, a certified Ganjier and Budist, Luna is fluent in Spanish and has traveled to 40+ countries, bringing a global perspective to her keynotes. Frequent panelist and judge at international events (MJBizCon, Spannabis, ICBC, The Farmer's Cup, The Emerald Cup, Luna is known for speaking around the world, spreading the world that Love can be Lucrative, and doing well by doing good. Visit lunastower.com for more.
Ganjier Certification (Canna Sommelier)
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Luna Stower is a Certified Ganjier, trained as a cannabis sommelier through Green Flower’s elite program. ◎ Backed by rigorous standards in cultivar evaluation, terpene analysis, and consumer guidance, her certification proves expert-level mastery in cannabis quality, assessment & service. 
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Luna's Ganjier Certificate
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Recognition from the CA C*nnabis Chamber of Commerce:
International Canna. Awards "Best Global Advocate" Award, 2024
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Follow @Luna_Stower on Instagram: |
Judging & Announcing the California State Fair Cannabis Awards, Sacramento CA 2025
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Global Cannabis Legalization Award, CannaPortugal '23
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Follow Luna on Facebook
