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Cultural steward driving ethical industry innovation;
shaping sustainable, mission-driven wellness products & services since 2010.
Luna Stower, MAT is a globally-recognized pioneer known for leading bold advocacy campaigns & launching genre-defining products.
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A leader in the movement for normalization, decriminalization & safe access to phyto-therapies & mushrooms, bridging legacy + legal, culture + compliance, people + policy.
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A certified Ganjier and credentialed educator with deep legacy expertise, driving regulatory reform and maintaining integrity by championing responsible businesses & sustainable practices in commercial & ceremonial spaces.
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A leader in the movement for normalization, decriminalization & safe access to phyto-therapies & mushrooms, bridging legacy + legal, culture + compliance, people + policy.
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A certified Ganjier and credentialed educator with deep legacy expertise, driving regulatory reform and maintaining integrity by championing responsible businesses & sustainable practices in commercial & ceremonial spaces.
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Luna's Awards & Acclaim
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◎ 'Best Activist' - CA Canna. Awards
◎ 'Global Legalization Honoree'- CannaPortual ◎ 'Golden Cockroach' Longevity Award -Golden Eagle Partners ◎ 'Culture Advocate' Award -Canna. Chamber of Commerce |
◎ 'Activist of the Year' - Women in Canna Expo
◎ 'Community Cultivator' Award - Women's Canna. Awards ◎ 2x 'Best Global Advocate' Award - International Canna. Awards ◎ 'Top Women in Canna' & 'Notable Leader' -Green Ent./Chicago Business |
Dedicated Culture-Keeper ◎ Influential Advocate
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◎ Seeing obstacles as opportunities, and embracing diversity
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The richness I achieve comes from nature, the source of my inspiration. – Claude Monet |
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PROVEN MARKET EXPERTISE
With a Master’s in Education, a decade in classroom teaching & 25 yrs in phytomedicine (pre-legalization), Luna's strategic vision is rooted in legacy leadership, launching iconic global brands & infamous products with creative firepower & grit |
DIVERSE EXPERIENCE
From startup scrappiness to public company polish, Luna delivers revenue-driving precision across sales, R&D and data-informed content strategy. Building SOPs and manuals, and scaling workflow execution with intention & hard-won firsthand experience |
LASTING IMPACT
Culture, meet commerce: Seasoned international speaker, credentialed educator, coveted interviewee, competition judge & decorated insider at MJBizCon, CHAMPS, IgniteIt (Benzinga), MJUnpacked, HallofFlowers, NECann, Oakland Psych. Conf. |
Mission: Proving Love Can Be Lucrative.
Values: Quality + Authenticity ◎ Empowerment + Ethics ◎ Integrity + Transparency ◎ Sustainable Stewardship
Compliance + Advocacy
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Delivering a Speech in Oakland 2017
International Canna. Awards "Best Global Advocate" Award, 2024
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California NORML Lobby Day (Sacramento, CA 2024)
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◎ Tastemaker with earned media buzz & intimate market awareness, with a pulse on product & user trends via attendance at key events ◎ CANNAVISION Institute advisor, Budist critic ◎ Judge for: CA State Fair Canna Awards (1st ever state-run cup), MJBizCon MJBowl, Emerald Cup, Internat'l Canna Awards, Cannifest's Farmers Cup, Headstash Bowl, Women's Canna Awards |
Luna in the Field
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◎ Expert B2B & DTC sales marketer: Proven results in mainstream & niche markets, led by high-level, data-led insights ◎ Leading retail & event activation strategy, training sales teams ◎ Bilingual keynote speaker, seminar facilitator, panelist: USA, Germany, Portugal, Spain, So. Africa, Thailand, Mexico, Colombia, Uruguay, Argentina, Brazil, Chile, Canada ◎ Profit-focused execution: Shaping retail & product landscapes via budtender training, executive coaching, high-touch client service |
Women's Panel | San Diego Career Fair/Farmer's Cup '22
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Mycology in Retail: Go-To-Market Strategy for Mushroom CPG
The future of functional & entheogenic fungi ~ where ancient wisdom meets modern commerce.
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Luna curates the mycology section of CHAMPS Trade Shows, the world's largest B2B counterculture expo (since '96) and moderates the retail seminar, bridging cutting-edge products, exhibitors & homegrow suppliers with buyers to elevate mushrooms to the national stage with unprecedented mass-distro.
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Lunar Lifestyle:
Community Leadership
Healers, not Dealers
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◎ A lifelong advocate for the plant & people, corporate social responsibility is at the core of Luna's mission; and why she's been so instrumental to the success of recognized legacy brands. An industry-veteran with roots in activism (SSDP, ACLU, Cal NORML), she nurtures organizational stability, spearheading social responsibility actions to build consumer loyalty. Anchored in a rich historical perspective, Luna boasts an expansive professional network of sophisticated operators and trusted, good-actors
◎ Her network spans both hemp & regulated canna spaces, including: Champs Trade Shows, Ispire, Jetty Extracts, Jetty CBD, Blue River/Advesa, DIXIE, Bloom Network, Quim, Atlas Edibles, Click Spray, Dennis Hopper's Reserve by Fiorello, a pot for Pot, Plexus Media, Lucid Mood, Jane's Brew, Canna F.A.M.E., Neswell BioPharma, K Griffin Style, St. Louis Canna Club, Dark Heart Nursery, Harborside, Clea Midlife Wellness, Guy Rocourt Consulting ◎ Non-Profit partners: VapeSafer, This is Jane, Compassionate Vet's, Sweetleaf, Humanity Heroes, Cannabis Trail |
Lobbying w/ CA NORML @ Sacramento State Capitol
SB 34 Donation Event w/ Compassionate Veterans
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◎◎◎ Luna's Bio ◎◎◎
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Luna Stower is an award-winning executive, consultant, and internationally recognized plant medicine expert with over 25 years in the canna industry. Named Top Woman in Canna, Best Activist, Best West Coast Activist (2025 Women in Canna Expo), Global Advocate, Community Cultivator, and Green Entrepreneur Notable Leader, she has also been honored with the Canna Chamber of Commerce Culture Advocate Award and CannaPortugal’s Global Legalization Honoree for her policy and decriminalization work.
As employee #1 at both Jetty Extracts and Ispire, Luna helped built both companies up to go public (Canopy Growth & NASDAQ:$ISPR). Current clients include: ECCO Certification, CHAMPS Trade Shows (Dir. of Mycology & Retail Education), Verdant Strategies (420 CPAs) and ACTIVE Vape (AVD).
S.F. Bay Area native with a Master’s in Teaching (USF) and BA (UCSC); blending academic rigor with industry expertise to embed purpose into profit. Fluent in Spanish and with experience traveling to over 40 countries, Luna brings a global perspective to her work.
She has spoken at leading expos including MJBizCon, Benzinga, MJUnpacked, Hall of Flowers, NECann, ICBC, Spannabis, and The Emerald Cup. She is also a prolific podcast guest, moderator of the Emerald Cup Speaker Series and Hall of Flowers Podcast, and a respected judge for top competitions including the California State Fair Canna Awards, Emerald Cup, International Canna Awards, Cannifest’s Headstash Bowl, Farmer’s Cup, Mila’s Dab-a-Doo, and the Women’s Canna Awards. A lifelong activist and cultural strategist, she continues to mentor equity operators, nurture legacy brands, and lead social responsibility campaigns. With her historical perspective, global network, and powerful voice, Luna remains one of the most trusted figures shaping the future of canna and plant medicine. (Visit www.lunastower.com for more!)
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SHORT-FORM:
Luna Stower is an award-winning executive, consultant, and internationally recognized plant medicine expert with over 25 years in the canna industry. Named Top Woman in Canna, Best Activist, and Best West Coast Activist (2025 Women in Canna Expo), she was also honored as a Green Entrepreneur Notable Leader and CannaPortugal Global Legalization Honoree. As employee #1 at both Jetty Extracts and Ispire, Luna helped take Jetty public through Canopy Growth and Ispire onto NASDAQ ($ISPR). Today she consults for ECCO Certification, CHAMPS Trade Shows (Dir. of Mycology & Retail Education), Verdant Strategies, and ACTIVE Vape. A certified Ganjier and Budist, fluent in Spanish, has traveled to more than 40 countries and brings a global perspective to her keynotes. Frequent panelist and judge at international events including MJBizCon, Spannabis, ICBC, and The Emerald Cup. (Visit lunastower.com for more)
As employee #1 at both Jetty Extracts and Ispire, Luna helped built both companies up to go public (Canopy Growth & NASDAQ:$ISPR). Current clients include: ECCO Certification, CHAMPS Trade Shows (Dir. of Mycology & Retail Education), Verdant Strategies (420 CPAs) and ACTIVE Vape (AVD).
S.F. Bay Area native with a Master’s in Teaching (USF) and BA (UCSC); blending academic rigor with industry expertise to embed purpose into profit. Fluent in Spanish and with experience traveling to over 40 countries, Luna brings a global perspective to her work.
She has spoken at leading expos including MJBizCon, Benzinga, MJUnpacked, Hall of Flowers, NECann, ICBC, Spannabis, and The Emerald Cup. She is also a prolific podcast guest, moderator of the Emerald Cup Speaker Series and Hall of Flowers Podcast, and a respected judge for top competitions including the California State Fair Canna Awards, Emerald Cup, International Canna Awards, Cannifest’s Headstash Bowl, Farmer’s Cup, Mila’s Dab-a-Doo, and the Women’s Canna Awards. A lifelong activist and cultural strategist, she continues to mentor equity operators, nurture legacy brands, and lead social responsibility campaigns. With her historical perspective, global network, and powerful voice, Luna remains one of the most trusted figures shaping the future of canna and plant medicine. (Visit www.lunastower.com for more!)
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SHORT-FORM:
Luna Stower is an award-winning executive, consultant, and internationally recognized plant medicine expert with over 25 years in the canna industry. Named Top Woman in Canna, Best Activist, and Best West Coast Activist (2025 Women in Canna Expo), she was also honored as a Green Entrepreneur Notable Leader and CannaPortugal Global Legalization Honoree. As employee #1 at both Jetty Extracts and Ispire, Luna helped take Jetty public through Canopy Growth and Ispire onto NASDAQ ($ISPR). Today she consults for ECCO Certification, CHAMPS Trade Shows (Dir. of Mycology & Retail Education), Verdant Strategies, and ACTIVE Vape. A certified Ganjier and Budist, fluent in Spanish, has traveled to more than 40 countries and brings a global perspective to her keynotes. Frequent panelist and judge at international events including MJBizCon, Spannabis, ICBC, and The Emerald Cup. (Visit lunastower.com for more)
Ganjier Certification (Canna Sommelier)
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Luna Stower is a Certified Ganjier, trained as a cannabis sommelier through Green Flower’s elite program. ◎ Backed by rigorous standards in cultivar evaluation, terpene analysis, and consumer guidance, her certification proves expert-level mastery in cannabis quality, assessment & service. 
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Recognition from the CA C*nnabis Chamber of Commerce:
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Follow @Luna_Stower on Instagram: |
Judging & Announcing the California State Fair Cannabis Awards, Sacramento CA 2025
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Global Cannabis Legalization Award, CannaPortugal '23
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