Helping companies navigate a highly-complex industry, supporting them to survive, AND thrive!
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NUANCED EXPERTISE
With a Master's Degree in Education and 10+ years in business management, Luna's high-level insights have scaled & activate dozens of brands with purpose & passion |
DIVERSE EXPERIENCE
Insightful sales & marketing strategy focused on content, copywriting, PR/Media, SOPs and high-level project management |
PROVEN RESULTS
Seasoned international seminar presenter, panelist & industry-insider, producing renowned VIP industry soirees, trade shows, festivals & tastings |
COMPLIANCE + ADVOCACYPassionate, grassroots engagement in policy, equity & regulatory compliance to ensure we meet our 'bottom line,' while giving back. |
ORGANIC SALES MARKETINGTrue "taste-makers" generate authentic engagement & organic media buzz that drive brand awareness, via consistent presence at key industry events to track vital market trends |
RETAIL CHANNEL SUPPORTStatewide Sales Director experience in 300+ retailers, executing trainings, promos & demos, driving sell through via high-touch service & presence at B2B & B2C events |
Why Luna?
Core Values: Luna strives to represent Reliability, Integrity, Quality, Ethical Stewardship, Transparency, Innovation & Sustainability
Raised & based in Oakland, CA: The Canna-Epicenter: Luna's influence on state & local policy has ensured safe access for medical patients & equity programs for marginalized folks.
Raised & based in Oakland, CA: The Canna-Epicenter: Luna's influence on state & local policy has ensured safe access for medical patients & equity programs for marginalized folks.
Comprehensive Regulatory & Business Solutions
A lifelong advocate for plant medicine & people, Luna's been instrumental to the success of widely-recognized legacy brands, nurturing their stability, success & leading their social responsibility actions, including (but not limited to) Ispire Vape, Jetty Extracts, Jetty CBD, Harborside, Champs Trade Shows, Blue River, Advesa Wellness, Dixie Elixirs, Ispire Vape, Bloom Network, Quim, Atlas Edibles, Click Spray, Dennis Hopper's Reserve by Fiorello, a pot for Pot, Plexus Media, Lucid Mood, Jane's Brew, CannaF.A.M.E., Neswell BioPharma Israel, K Griffin Style, St. Louis Canna Club, and Diamond Bonsai Delivery + the cannabis Non-Profit charities Op. E.V.A.C., A Future for Vets & Veterans Walk and Talk.
Vast Network of Wellness Industry Pioneers
Brands navigate confidently with an industry-veteran like Luna on their team, whose roots in community activism anchors them to higher purpose, rich historical perspective & an expansive professional network of sophisticated, trusted operators they can rely on.
Demonstrable Success
Earning her place as a respected thought leader with time tested, unique sales initiatives & creative activations, Luna helped shaped CA's retail landscape, driving sell-through in both mainstream & niche markets. As Women Grow chairwoman she hosted networking events with world-class brands, and was a founding member at the 1st two events in CA's Music Festival history: legally vending medical cannabis at Northern Nights Music Festival + Outside Lands' adult-only "Grasslands" in 2018 and '19.