Culture-Centric Brand Strategy Always Wins
What We Do
High-level strategies crafted for the industry's unique seed-to-sale supply-chain pipeline
As a 25 year industry veteran, our network offers intros within a robust book of business, access to insider-info & market insights via contacts at infamous brands.
We launch products via in-depth market research, activations, D2C e-commerce support, curriculum & solid SOPs.
We create bridges & escalators for operators through data-driven, high-touch marketing, fully embodying & integrating brand voice into all media, copywriting, paid ads, social messaging, live presentations & street presence.
COMPLIANCE + SOCIAL RESPONSIBILITY PROGRAMMING
MEDIA, P.R., COPYWRITING + EVENTS
MARKETING MGMT
BRANDING + CHANNEL MARKETING + CONSUMER INSIGHTS
BUSINESS DEVELOPMENT
MARKET RESEARCH Analysis: Product Development MVPs + Focus Groups
As a 25 year industry veteran, our network offers intros within a robust book of business, access to insider-info & market insights via contacts at infamous brands.
We launch products via in-depth market research, activations, D2C e-commerce support, curriculum & solid SOPs.
We create bridges & escalators for operators through data-driven, high-touch marketing, fully embodying & integrating brand voice into all media, copywriting, paid ads, social messaging, live presentations & street presence.
COMPLIANCE + SOCIAL RESPONSIBILITY PROGRAMMING
- Compliant Packaging: Child Resistant/tamper-resistant req's, eco-friendly options, merch quotes & GMP provider lists
- Competitive audits of comparable brands
- Corporate Give-Back consultations, connections to well-established social initiatives & 501(c)3 charities
- Guidance on sales management, go-to-market messaging, & relationship-cultivation for highest impact
MEDIA, P.R., COPYWRITING + EVENTS
- Social Media Best Practices: Frameworks for posts & content timeline/apps and optional management
- Media training: Mock interviews for journalists' questions (to prepare for launch or crisis mgmt)
- Copywriting: website copy, storytelling, service & product descriptions, social captions, compliance language, permit apps & white papers
- Journalism: Reviews, cross-promo, swag for writers/media leads for product placement in popular outlets
- Brand Ambassador: Conference & panel attendance, promotional events & dedicated brand rep. work to collect intel & reporting data
- Event Production: Manage promos at consumer & VIP events, dinners, concert green rooms, awards & cultural festivals.
- Unique, engaging, memorable experiential branding activations & retreats for industry execs that break the mold
MARKETING MGMT
- Project Management: Internal project mgmt structures + internal structural SOPs
- Assets: Creative briefs, decks, brand guidelines, and focus groups & "tastemaker" (influencer) work
- Revenue Accountability structures, Sales Playbooks, internal training doc's, CRM mgmt. tools & advising
- Brand Ambassador promotional playbooks & activation reporting forms
BRANDING + CHANNEL MARKETING + CONSUMER INSIGHTS
- Style Guides: Outline product, practical & far-ranging applications, content creation
- Market Research: Survey key opinion leaders & stakeholders to inform go-to-market strategy, consumer trends & insightful focus groups
- Brand voice outline: Mood-boards & briefs aligning mission & voice
- Creative team mgmt. for seamless, expeditious digital & physical asset-creation
- Team-Building: build trust & group bonding activities
- Recruiting: source perfect salespeople or mastermind to kick-start a team, incl. job descriptions
- On-boarding & People Op's: Interviews, hiring support, Code of Conduct models, customized staff handbooks
BUSINESS DEVELOPMENT
- Personal intros to Luna's network (Brokerage fees are flat or commission-based)
- High-Level client services, SOPs & direct management of key accounts & VIPs
- Representation at industry events, advisory board member or investor support
- Use of Luna's name, image, background, experience & subject-matter expertise on pitch decks, website
MARKET RESEARCH Analysis: Product Development MVPs + Focus Groups
- Product packaging best practices based on needs of retailers & consumers, incl. formulations/ingredients
- Analyze focus group data w/ Key Opinion Leaders via surveys, refining brand strategy & product specs
- KOL feedback used to raise industry CPG standards in visibility, originality, sustainability, pricing, dosing, formulations
- Comprehensive reports deliver robust insights from sales leaders in high-level inventory mgmt roles
- Focus on stakeholder & client satisfaction via knowledgeable, nuanced & granular market savvy to avoid pitfalls
- Guide company ethics via corporate social responsibility initiatives that partners deserve & our followers expect
Certificate of Completion: Sell-SMaRT
(Safe Marijuana Retail Training) by Cannabis Trainers
(Safe Marijuana Retail Training) by Cannabis Trainers
