Culture-keeping & brand-building with commitment & presence.
What Luna Does
As an industry veteran, Luna's network offers intros within a robust book of business, with access to insider. market insights, gained through her work with infamous brands -- launching their brand through in-depth market research, field activations, D2C ecommerce support & retail customer service with high-level strategies crafter for the industry's unique seed-to-sale supply-chain pipeline.
She creates bridges and escalators for operators via data-driven, high-touch marketing, fully embodying and integrating brand voice into media, copy, presentations & live presence.
COMPLIANCE + SOCIAL RESPONSIBILITY PROGRAMMING
MEDIA, P.R., COPYWRITING + EVENTS
SALES + MARKETING
BRANDING + CHANNEL MARKETING + CONSUMER INSIGHTS
BUSINESS DEVELOPMENT
MARKET RESEARCH Analysis: Product Development MVPs + Focus Groups
She creates bridges and escalators for operators via data-driven, high-touch marketing, fully embodying and integrating brand voice into media, copy, presentations & live presence.
COMPLIANCE + SOCIAL RESPONSIBILITY PROGRAMMING
- Compliant Packaging: Child Resistant & tamper-resistant req's, eco-friendly options, merch quotes & GMP provider lists
- Competitive audits of comparable brands
- Corporate Give-Back consultations, connections to well-established social initiatives & 501(c)3 charities
- Guidance on sales management, go-to-market messaging, & relationship-cultivation for highest impact
MEDIA, P.R., COPYWRITING + EVENTS
- Social Media Best Practices: Frameworks for posts & content timeline/apps (may include on-going mgmt)
- Media training: Practice 'interviews' for journalist questions to prepare for launch or crisis mgmt
- Copy writing: website copy, story telling, service & product descriptions, media blurbs + captions, compliance language, permit applications
- Journalism: Reviews, cross-promo, swag-out writers & media leads for product placement in popular outlets
- Brand Ambassador: Attend conferences, panels, promos & events as dedicated brand rep. that collect intel to report
- Event Production: Manage promos at consumer & VIP events, dinners, green-rooms, concerts, awards & festivals.
- Unique, engaging "experiential" branding activations & retreats for Industry Execs that are memorable & break the mold
SALES + MARKETING
- Management: Internal project management structures and project mgmt SOPs to support internal company structure
- Assets: Creative briefs, decks, focus groups & "tastemaker" (influencer) work
- Revenue Accountability structures, Sales Playbooks, internal training doc's including CRM mgmt. tools
- Brand Ambassador promotions & activation playbooks & reports
BRANDING + CHANNEL MARKETING + CONSUMER INSIGHTS
- Style Guides: Outline product, practical and far-ranging applications, content creation
- Market Research: Survey key opinion leaders & stakeholders to inform go-to-market strategy, consumer trends & insights focus groups
- Brand voice outline: Moodboards & briefs aligning mission & voice
- Creative team mgmt. for seamless, expeditious digital & physical asset-creation
- Team-Building to build trust & bond via group activities or retreats
- Recruiting to source the perfect salespeople or mastermind to kick-start your team, including job descriptions
- On-boarding & People Op's: Interviews, hiring support, Code of Conduct models & customized staff handbooks
BUSINESS DEVELOPMENT
- Personal intros to my professional network (For Brokerage: flat or commission-based fee on % of total sale of goods)
- High-Level client services, SOPs and direct management of key accounts & VIPs
- Representation at industry events, formal conferences, mixers & support as advisory board member or with investors
- Use of Luna's name, image, background, experience & subject-matter expertise on investor pitch decks, website materials
MARKET RESEARCH Analysis: Product Development MVPs + Focus Groups
- Product packaging best practices based on needs of retailers & consumers, including formulations & ingredients
- Analyze focus group data w/ select Key Opinion Leaders (K.O.L's) via surveys that refine brand strategy & product specs
- Compile comprehensive reports to deliver robust insights from sales leaders in high-level inventory mgmt roles
- Focus on stakeholder & client satisfaction via knowledgeable, nuanced and granular market savvy to help avoid pitfalls
- KOL feedback is used to raise industry CPG standards in visibility, originality, sustainability, pricing, dosing, & formulations
- Guide company ethics via corporate social responsibility initiatives that our partners deserve & that our followers expect
Luna's Certificate of Completion of Sell-SMaRT (Safe Marijuana Retail Training" by Cannabis Trainers
